Augmented/ Virtual Reality (AR/VR) is no longer rocket science. It is here and now, a viable part of the consumer market, available for millions of users. More and more companies are now seeing the uses for augmented reality – It provides enormous potential ranging from chasing digital creatures to designing complex machines or providing engineering solutions. If your business is planning to launch an AR application project, you probably know that there are two crucial activities that will define user satisfaction with the final product. The first one is natural and immersive user experience. The second one is Quality Assurance.